Brand activation

VVN & Shell traffic park






Briefing


Shell & VVN Traffic Park is a joint initiative of Shell and Veilig Verkeer Nederland (Dutch Traffic Safety Association, VVN). The Mobile Traffic Park is designed to teach primary school children about road safety, traffic rules and various traffic situations in a safe learning environment. With this initiative, Shell and VVN aim to increase road safety for children in the ages of 7 to 9.

Solution


The ceremony to welcome the 60,000th visitor was celebrated in Haarlem together with pupils of Zonnewijzer primary school. For one day, they controlled the traffic in Haarlem. Opposite the Town Hall, right in the centre of the Market Square, the children debated traffic safety in Haarlem with members of the City Council in an ‘Extraordinary Municipal Council Meeting’, where they were given a voice in policy. Subsequently, the children had great fund scampering along the track full of road signs, go-karts, bicycles, zebra crossings and traffic lights.







Agency: Brandbase
Creatives: Kevin Gozems, Marvin Pupping, Jesse Post
Design: Jeroen Coert 
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