Outdoor advertising

Shell building wrap


The Shell headquarters building in The Hague will be renovated over the next few years. During this renovation, the facade will be covered, giving Shell the unique chance to create the biggest building wrap of the Netherlands. This wrap offers an opportunity to communicate several key aspects of the Shell brand.


In close collaboration with Shell, we used the building wrap to give visitors a unique sneak peek inside Shell. The Building wrap was divided into 23 rooms, each representing a different discipline within Shell, from the Board of Directors to petrol station employees. Each room tells its story in a unique way and shows the incredible team effort needed to run a company like Shell successfully.


Sketch to final image



Agency: Brandbase
Client: Shell
Creatives: Kevin Gozems en Tim Voors
Photography: Jaap Vliegenthart

Next project ︎