Radio 538 Kingsday activation


This year, Radio 538 set itself the goal of becoming a trending topic on Twitter for King’s Day. BrandBase was asked to come up with a budget-smart idea to encourage partygoers to tweet with #538koningsdag.


Lots of groups of friends are out partying on King's Day, so lots of pictures are taken. But, on King's Day, what everyone really wants is to take a picture with the King or Queen. The 538 King's Heads made this possible. This simple giveaway lets you take a picture with the King or Queen quickly and easily and was handed out during the 538 King's Day celebration in Breda.

Agency: BrandBase
Creatives: Kevin Gozems, Marvin Pupping & Tjeerd Buntsma
Design: Jeroen Coert

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