Bruna Rijm-nijntjesAfter the Geluksnijntjes promotion won an Esprix in 2011, we followed them with the Rijmnijntjes. Each of these miffy figurines has a rhyming message for you. Following the tradition of writing (often excruciating) rhymes for the Dutch Sinterklaas holiday, all communications in the store were written to rhyme. The TVC shows this and introduces a surprise guest star...
Agency: De Combinatie van Factoren
Art: Kevin Gozems, Deborah Bosboom
Copy: Tim den Heijer, Chariva Zaandam
Account: Niels Braat, Michèle Houben
Client: Karin Melissen, Frank Padberg
Director: Electric Zoo
Production: Earforce, MQM Media